Business today seems so impenetrably complicated.
In an increasingly sophisticated world, you can be forgiven to think the only way to begin your own business is to be a technology whiz-kid and start a cutting edge tech company.
But at its core business is simple, at least in theory…
The late Jean Paul Getty, formerly the richest man in the world, once summed it up plainly:
Simply stated, it all adds up to this: The man who comes up with a means for doing or producing almost anything better, faster or more economically has his future and his fortune at his fingertips.
Faster. Better. Cheaper. That’s it.
As a broad general rule, that’s the heart of just about every business model you can think of.
Faster. Better. Cheaper.
In other words you need to have a value proposition.
Most people always think in terms of how they can add value to themselves. As a result they ask questions such as “how can I make money fast?” or “how can I sell this product?” or “how can I get a raise or promotion?” when instead the only question they should be asking is “how can I add value given my current circumstances?”
Because the funny thing is then the money will come to you anyway. That is, unless you’re a really really unlucky person in which case nothing will help you anyway 😉 – I kid, I kid, I don’t really believe in luck, and even if I did, I strongly believe people can change or make their own luck.
As a lady in a lake once said – ok I just made that up I have no idea who said this:
Fortuna audaces iuvat.
Which in its more recognizable English form translates to: fortune favors the bold.
Why did I just quote that in Latin? No reason other than Latin sounds way cooler am I right?
Anyway, I digress…in all seriousness, the real question is: what is your value proposition?
Tony Lee Jacobs